What we do

To get and stay ahead of the competition, and to provide high ROIs, an online media agency should have the brains and audacity. Fortunately, Blackgold Media has both.

First, Blackgold can create sensible conversations. We can help clients build up their brand through participation in measureable and meaningful conversations with their audience.

In addition, Blackgold understands the changing digital spectrum. We offer a unique combination of traditional and digital researches to help customers better understand their own audience which can uncover new opportunities and turn into business leads.

Lastly, customers can get results for their campaigns based on their own terms. Blackgold Media offers campaigns and marketing services based on the following:

Affiliate Marketing

Affiliate marketing involves three core parties: advertiser, publisher, and consumer. In affiliate marketing, the advertiser can be an individual or company that sells products or services. Advertisers pay individuals or companies to help them sell or promote their services or products. Publishers on the other hand, are individuals or companies that promote products or services of advertisers while getting paid doing so. Publishers usually earn a commission based on the quantity of their sold items, rather than earning a fixed rate for their service. Consumers meanwhile, act on the advertisers’ ads which lead to conversion. Conversion is the completion of a purchase in affiliate marketing.

Today, these parties are accompanied by others due to the increasing complexity of affiliate marketing. Other modern players include specialized third-party vendors, super-affiliates, brands, and affiliate management agencies. Despite this, affiliate marketing still manages to use regular, traditional advertising methods over the Internet. Blackgold Media offers this service using methods such as content marketing, e-mail marketing, organic search engine optimization (SEO), pay-per-click (PPC) or paid search engine marketing, and to some extent, display advertising. On the other hand, other forms of affiliate marketing include lesser known techniques such as publishing product or service reviews.

Referral marketing is not the same at affiliate marketing. As forms of marketing though, the two hire the services of third parties in order to drive sales for advertisers. The distinction can only be seen on the reason behind each campaign. For referral marketing, sales are driven by relying on personal relationships and trust with publishers. Affiliate marketing on the other hand, drives sales based on financial motivations. Whatever the reasons of their clients are, Blackgold can deliver.

Affiliate marketing is often regarded as insignificant by some advertisers, but not at Blackgold Media. In the digital world of marketing, affiliates still continue to play a significant, major role. They are still a main ingredient in strategies of e-retailers.

Lead Generation

Lead generation is a marketing process that involves capturing and stimulating people’s interest in a service or product in order to develop a sales pipeline. People who have been enticed by lead generation efforts are called leads. They indicate, to some point and at a certain level, their interest for a company’s or individual’s products or services.

In recent years, lead generation has experienced changes due to the use of digital channels, and the rise of new social, online techniques. Most notably, newly developed techniques that are emerging in the online marketing scene are suggesting ways of qualifying potential leads before they can be passed on to sales. There is also an increasing number of self-directed buyers or those who are led to sales because of what they have seen in online media. This is no surprise considering there is an abundance of online information that is readily available to all.

For any company or business, lead generation is important because it enables them to build relationships with their customers. At Blackgold Media, we help our clients get heard through online noise and reach their buyers.

Many are not aware that the buying process has changed along with lead generation. Thankfully, Blackgold has found new ways on how to stay ahead. Instead of seeking customers through mass email blasts and advertising, we focus on indirectly informing buyers about companies and businesses. We also learned how to build meaningful, continuous relationship with our client’s own customers.

Some of the most effective lead generation tactics that Blackgold Media employs include company websites, search engine optimization, webinars or virtual events, e-mail marketing, and paid search. Non-digital marketing efforts for lead generation include conferences, telemarketing, public relations, direct mail, and print advertising. However, a new lead generation tactic is rising nowadays. It is called inbound marketing.

Performance Marketing

Blackgold Media also offers performance marketing. Performance-based marketing is a form of advertising in which buyers pay publishers only when there is a measurable result based on a pre-set metric. This means that advertisers pay publishers only when there is a conversion or leads. Pricing models for this type of online marketing include:

• Cost-per-mille, or CPM, is a performance marketing pricing model in which advertisers pay publishers for every 1,000 impressions of their ads. It is also referred to as Cost-per-thousand. The number of times an advertisement has been viewed is what they call impressions. In this pricing model, no clicks are involved and display advertising is commonly used.
• Cost-per-click, or CPC, on the other hand, pays publishers for every click that advertisements receive. This is one of the most commonly used pricing models in the performance marketing scene. However, clicks have become expensive due to increased competition. Keywords and display advertising are the usual forms used in this pricing model.
• While CPC is more commonly used, the cost-per-lead (CPL) model is the most preferred one by advertisers. In this type of pricing model, advertisers only pay publishers if their ads receive leads. It is also one of the most widely used forms of lead generation.
• Lastly, there is cost-per-action, or CPA. In this model, advertisers pay publishers for every specific action they perform upon clicking their ads, link, or keywords. For example, a buyer clicks an ad which leads to another webpage. In that webpage, the buyer has to fill out a form and provide credit card details in order to complete a transaction. Advertisers pay for this kind of action, which is also called cost-per-order (CPO).
• Aside from display advertising, Blackgold Media focuses on social, retargeting, SEO, and SEM to bring top ROI results for customers who prefer performance marketing efforts.